Preservation Carpentry
Hammer Home Preservation
At Token, we believe that every brand tells a story, and Hammer Home Preservation's story is one of craftsmanship, dedication, and a deep respect for history. Based in Nantucket, Hammer Home Preservation is a preservation carpentry business focused on restoring and maintaining historic homes. When they came to us, they had a vision but needed a cohesive brand identity to communicate their passion and professionalism to their audience. This is the story of how we helped them bring their brand to life.
The journey began with our verbal branding process—a foundational step that defines the essence of a business. Through careful collaboration, we worked with Hammer Home Preservation to uncover their mission, values, and aspirations. We explored their passion for historic homes and their commitment to blending timeless craftsmanship with modern amenities. This process led us to craft a name that encapsulates their dedication: "Hammer Home Preservation." It’s a name that speaks to their expertise, reliability, and love for preserving history.
From there, we developed a mission statement that articulated their purpose: "To restore and preserve the beauty of historic homes, balancing timeless craftsmanship with modern amenities." A tagline soon followed—"Crafting History, Preserving Homes"—succinctly capturing the heart of their work. With a vision statement that outlined their commitment to creating spaces that honor the past while meeting present needs, the verbal branding phase laid a solid foundation for the rest of the project.
With the verbal identity established, we transitioned into the visual design process. This phase was all about bringing the brand to life visually. Our journey began with a discovery meeting to fully understand Hammer Home Preservation’s goals and the audience they wanted to reach. We immersed ourselves in their story, their values, and the unique culture they brought to their work. Drawing inspiration from their dedication to preservation and the charm of Nantucket, we set out to create a visual identity that felt authentic and timeless.
The process started with mood boards that helped define the visual direction. We explored imagery, textures, and colors that spoke to the balance of historic integrity and modern functionality. Sketching initial logo concepts allowed us to experiment with ideas, capturing the craftsmanship and professionalism Hammer Home Preservation embodies. Once we had a direction, we refined these sketches into digital proofs, carefully iterating on the designs to ensure they resonated with their brand story.
Color played a pivotal role in the visual identity. We selected a palette that evoked professionalism, warmth, and trust, inspired by their Nantucket roots and the natural tones of historic homes. The final designs included a suite of logomarks that reflected their mission and values—professional yet approachable, timeless yet modern. These logos became the cornerstone of their visual identity, extending seamlessly into business cards, letterheads, and other brand collateral.
The journey didn’t end with design. We ensured every element of their branding was implemented cohesively. From crafting business cards to delivering a comprehensive brand package, every detail was polished and aligned with their mission. By the time we reached the delivery phase, Hammer Home Preservation had a fully realized brand that communicated their passion for preserving history and their dedication to their craft.
The result was more than just a logo or a tagline—it was a brand rooted in integrity and craftsmanship. Hammer Home Preservation now has the tools to confidently share their story, connect with their audience, and make their mark in the world of historic preservation.
The journey with Hammer Home Preservation was one of creativity, collaboration, and purpose. From naming to visual design, every step was guided by their mission to restore and preserve historic homes. At Token, we take pride in crafting brands that not only look great but also tell meaningful stories—and Hammer Home Preservation is no exception.
If your business is ready for a branding journey like this, let’s work together to create something extraordinary.
